Ashley “Smash” Brantman

SVP, Partnerships & Co-Head Jack 39

Ashleymis Co-Head of Jack 39, having recently joined the Jack Morton family from NYDIG, a Bitcoin company at the intersection of financial services and cutting-edge technology, where she developed and led their partnership strategy.

Prior to NYDIG, she serviced them as a client at Intersport, maximizing their sponsorship and entertainment investments. Over the course of her six years there, she refined, evolved, and grew their sponsorship discipline. She has worked in categories across travel, plant-based, fintech, crypto, lending, health insurance, and beverage, driving impactful partnerships with the PGA, LPGA, NHL, NFL, MLS, MLB, NBA, WNBA, Live Nation, and many other culinary, lifestyle, and entertainment platforms.

My NBA player comp: CP3! Great leader, high character, makes us giggle in his State Farm commercials, veteran in the industry, facilitator, selfless teammate…

Height: 5’ 6”

Drafted in: 2008

Acquired by JACK: 2022

Nickname: Smash

Bonnie "Bonz" Smith

SVP, Group Account Director & Head of Vivi

Bonnie is an established expert in the marketing and media industry with a unique combination of 20+ years' experience as a brand and agency marketer. She has been recognized as a revenue-driving, brand-building, and results-oriented marketing professional and strategic partner. Her superpower is connecting Fortune 50 brands with the world’s most powerful consumer: women—with an unsurpassed expertise on women of color and diverse audiences.

Prior to Jack Morton, Bonnie was founder & CEO at Studio B, a diversity-driven, creative agency and consultancy. Clients included Showtime, NBC Sports, COVERGIRL, ESSENCE, Entertainment Weekly, P&G, and more with industry-leading awards such as the 25th ESSENCE Festival Editor’s Choice, Lifestyle Legend Award, an ANA Multicultural Excellence Award, and Ex Award. Her expertise has been featured in Adweek’s D&I spotlight on Black-owned agency leaders, NBC New York’s African Americans and Advertising segment, and Forbes CMO Next 2019.

She was also named a Crain’s Chicago Notable Entrepreneur and one of Biz Bash’s Most Innovative People in Events. Her passions include her family, chocolate, traveling, Chicago sports legends, and making opportunities equitable and accessible for all. She is a proud member of the WINGS Metro Leadership Council, the largest domestic violence agency in the state of Illinois, Momproject.org Board Member, and Goldman Sachs’ 10,000 Small Businesses Chicago Cohort 28.

My NBA player comp: Shaq! huge personality, funny, leader and entrepreneur with a big heart.

Height: 5' 3"

Drafted in: 2002

Acquired by JACK: First time was 2005, currently 2021.

Nickname: Bonz

Ben “Buckets” Russell

Senior Strategy Director, Vivi by Jack Morton

Ben is in his 14th year as a brand, creative and cultural strategist. He is motivated by transforming brands through human behavior, culture, and curiosity. He has developed impactful brand positioning and communication plans for renowned clients such as Crown Royal, Captain Morgan, Citizen Watch, P&G, and Circle K.

My NBA player comp: Allen Iverson. Like Iverson, I am a fearless, dynamic collaborator who challenges the norm.

Height: 5' 5"

Drafted in: 2010

Acquired by JACK: 2023

Nickname: Benny Buckets. Because I make buckets!

Shelley “The Shell Train” Elkins

Chief Creative Officer

Shelley is an award-winning creative leader with 20 years of experience helping brands prove their promises. As CCO, she drives the creative vision for the agency globally and chairs the Global Creative Council. A writer by trade, she is passionate about storytelling and pushing the boundaries of brand experience. She is also committed to building teams that reflect the diverse world we live in, better supporting diverse talent and better supporting parents in the workplace.

My NBA player comp: Steph Curry because I always shoot for three.

Height: Spud Webb + 3 inches

Drafted in:2000

Acquired by JACK: 2016 aka the year the Warriors should have won the Championship for an ultimate four-peat!

Nickname: The Shell Train

Richard “Lightning” Shideler

VP, Group Creative Director

Richard wanted to be either a writer, scientist, comedian, engineer, or inventor. At Jack, he gets to be all of those. Richard has led award-winning global concepting efforts for the Red Sox, CBS Sports, Converse, Vistaprint, MINI USA, PBR, Boost Mobile, NTRA, Liberty Mutual, and many more.

My NBA player comp: Giannis Antetokounmpo, because we’re both ENFP personality types.

Height: 5' 11"

Drafted in: 2005

Acquired by JACK: 2017

Nickname: Lightning, because I was that fast with my ocean science quiz bowl answers.

Chrissy “Crafty” Raftery

Associate Creative Director

Chrissy is expert at bringing humanity, emotion, and playfulness into design for even the most esoteric and complex products and brands. Her work shows a deep, disciplined understanding of brands, audiences, objectives, and an innate storytelling ability. Chrissy has led design efforts for brand campaigns across many Jack clients including Eaton, Lenovo, and Upstream. She has also worked across Red Bull and Cigna.

My NBA player comp: Lebron James — because we’re both from the same part of Ohio, and I am also big on assists.

Height: 5’ 1.5”

Drafted in: 2007

Acquired by JACK: 2019

Nickname: Crafty

Zach “The Sauce” DeLuca

Associate Creative Director

Zach is passionate about telling stories, and he puts that passion to work for clients that have included Converse, Subway, MINI USA, Vistaprint, L.L.Bean, Google, and Lenovo. A lifelong wannabe musician with zero musical ability, he brings that jam session ethos to collaborate on ideas with teammates and clients alike.

My NBA player comp: If Chrissy is Lebron, call me Dwyane Wade, because we never fail to read each other’s plays.

Height: 5’ 10”

Drafted in: 2015

Acquired by JACK: 2018

Nickname: The Sauce: because I believe a good story is the secret sauce to effective marketing. And I make a mean ragu.

Marissa “Court Queen” Lindstrom

Senior Strategist

Marissa knows her way around integrated marketing, having managed brand strategy, integrated campaigns, content development efforts, and implementation across B2B and B2C clients in tech, healthcare, and other disruptive verticals. Her “happy place” is working in small, scrappy, collaborative teams.

My NBA player comp: Carmelo Anthony: Like Melo, I have a knack for finding key opportunities and taking shots and I perform well under pressure!

Height: 5’ 7”

Drafted in: 2015

Acquired by JACK: 2022

Nickname: “Court Queen” – no explanation needed.

Jessica “The Deets” Fisher

VP, Director of Production

Jess is an active member of the experiential community, an animal advocate, and a vintage VW Bus enthusiast. As VP, Director of Production for Jack Morton and previously Reebok’s Head of Global Event Marketing, Jess draws from multiple resources to provide customized, targeted solutions. She believes all programs and experiences begin and end with an impact on the client. Jess executes this vision by understanding clients’ goals, aspirations, and measures of success.

My NBA player comp: Paul Pierce, known for his clutch performances on the court and regarded as a calm and composed player, even in high-pressure situations.

Height: 5’ 5”

Drafted in: 2001

Acquired by JACK: 2022

Nickname: The Deets, because I'm pragmatic and detail-obsessed.

Jerusha “The Acrobat” Williams

Senior Account Executive

Born and raised in the south suburbs of Chicago, Jerusha is a Senior Account Executive, who started her career at Jack Morton in 2021, managing the Molson Coors business. She assisted in creating the Field Look Book for Molson Coors, which helped bring in the 2022 Field Retainer. Prior to Jack Morton, she had over five years of experience working in radio supporting key events like Jingle Ball and Big Jam. In her spare time, she’s an avid reader with fiction being her favorite genre and a former tumbler who plans to knock the dust off and return to the sport.

My NBA player comp: Steph Curry. I think we have similar working styles where we know how to take the lead and manage a team, but we also know when to “pass the ball.”

Height: 5’ 7”

Drafted in: 2019

Acquired by JACK: 2021

Nickname: The Acrobat—tumbling was my sport, and I believe agility is key for success.

Tate “Tune Squad” Holbert

Senior Account Executive

Tate is a Senior Account Executive with extensive experience in the sports and entertainment sponsorship industry, including experience across sponsorship execution, asset evaluation, ideation, activation, and negotiation. His work has covered properties and clients across collegiate sports, NFL, MLB, and more. In his downtime he enjoys spending time with friends and family and hitting the links when he can.

My NBA player comp: Luka Doncic, all-around playmaker. Constantly thinking two to three moves ahead. Doesn’t hurt he plays in the Dallas-Fort Worth area!

Height: 6' 0"

Drafted in: 2015

Acquired by JACK: 2022

Nickname: Tune Squad (from Space Jam)

Barbie “MetaBarbie” Lam

Associate Creative Director

Barbie is an Associate Creative Director in our New York City office, where she works with clients including Johnson & Johnson Vision, Neutrogena, and Empire State Development. Having transferred from our Hong Kong office last year, Barbie has worked across the APAC market, creating brand experiences for Porsche, adidas, Google, Audi, LEGO, and Clé de Peau Beauté. An integral member of our innovation practice, Jack X, Barbie is passionate about emerging technologies and challenges herself to find creative ways to harnesses emerging trends, technologies, and consumer behavior insights to create and elevate brand experiences.

My NBA player comp: Luka Doncic! He brings something different to the table, he’s a great team player, he goes at his own pace, and he’s very creative with the way to moves. And he also likes to have a bit of fun!

Height: 5' 5"

Drafted in: 2017

Acquired by JACK: 2018

Nickname: MetaBarbie – my Twitter and Discord handle when I had my crypto/NFT phase. Also because I’m the go-to for all things emerging tech.

Daniel “The Motivator” Molina

Production Intern

From south Texas, right by the border Daniel is a hybrid of Texan and Mexican culture. Daniel has recently graduated from UT Austin where he received his bachelor's degree in Radio-TV-Film. Prior to Jack Morton he has worked on various commercials as a production assistant for projects from Amazon Prime Video, Dell Computers, Indian Motorcycle, Etc. He has also interned as a production intern for South by Southwest festival, Revelator productions, and GSD&M.

My NBA player comp: Manu Ginobli. He’s clutch, coachable, and a great team motivator. I really admire how he can play with other all-star caliber players without trying to steal the spotlight.

Height: 5' 10"

Drafted in: 2019

Acquired by JACK: 2023

Nickname: The Motivator. I try to lead while learning and help the team succeed however I can.

Amiya “The Apprentice” Bowden

Strategy Intern

Amiya is a strategy intern apart of the Vivi team at Jack. She is a recent graduate of Alabama A&M University with her degree in marketing. As a team member, she is responsible for supporting the team with all things research as well as any other areas where she can lend a helpful hand. Amiya uses her positive attitude and willingness to learn and support to enhance her skills and develop her capabilities as a young strategist. She is passionate about her future in this career and strives to always put her best foot forward.

My NBA player comp: DeMar DeRozan. He's very chill and personable, and I admire the way he’s always learning, improving, and working to perfect his craft.

Height: 5' 7"

Drafted in: 2022

Acquired by JACK: 2023

Nickname: The Apprentice